Nurture Small Business

You’re Measuring the Wrong KPIs

December 19, 2022 Denise Cagan Season 3 Episode 51
Nurture Small Business
You’re Measuring the Wrong KPIs
Show Notes

Does your sales team have the autonomy and skill to identify your ideal client? And once identified, are they zeroing in on those ideal customers rather than spending time doing less profitable activities? Today’s guest, Patrick Kagan of PK Solutions Group, puts forward the concept that your sales improve with proper alignment.  

Aligning actions with your vision can improve your sales trajectory by 10%. That is significant for any small business. Not sure how? Listen in to learn more about how to identify the unique metrics for your business. Find out how to dig through the layers and ask questions that clear away the clutter that keeps your business focused on the wrong KPIs so you can, finally, land on the correct KPIs to motivate your sales team.  

Patrick is also a podcast host of Sales Hindsights with Patrick Kagan and the author of Sell the Difference.

About Your Host 

DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.   

Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive. 

Connect with Denise 

DCA Virtual Business Support website

View and listen to Podcasts with Denise Cagan